Dr Yi Wu

ASSOCIATE CONSULTANT

Dr Yi Wu is an experienced cross-cultural researcher and counsellor. After growing up in China and studying psychology in the UK and Netherlands, including a PhD from Maastricht University, she has worked on research and consultancy projects across China and Europe. Yi combines her deep passion for psychology and academia with her personal experiences of overcoming childhood body image concerns to conduct research that is culturally sensitive, empathetic, and designed for real world impact.

Recent projects include the investigation of cosmetic surgery intentions and support interventions for women, the impact of social media on well-being, girls’ attitudes towards sport, and the development and validation of reliable ways to measure body image. Her research has been widely publicised in academic journals and international news outlets.